In 1995, the first product a buyer placed on Amazon was a book. About 20 years later, the global sales of e-commerce has exceeded 200 billion US dollars. E-commerce has completely changed the retail industry, and it is still moving forward, constantly satisfying people’s changing purchasing needs. In the era…

Recent restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus. Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat…

Today, the two biggest third-party payment facilities come from Chinese business giant Alibaba and tech giant WeChat. Their respective payment platforms, Alipay and WeChat Pay, have actually revolutionized the way the Chinese people pay for things. These two China online payment facilities have made buying and selling more transparent and…

In the design and operation of websites and internet products, there are multiple product design for you to choose for helping you optimize your site for better results, such as whether to insert a red button or blue, and whether to put it on the left or the right. The…

Except in China, what channel do you usually use when you contract with customers? Well, I think most of you will choose to use emails. Many Chinese businesses try to replicate overseas marketing strategies. The logic behinds this is also very simple, “As long as focusing on my target audiences…

The traditional e-commerce period has passed, and the cost of acquiring customers is getting higher and higher. E-commerce + live broadcast has become a new mode of linking people, goods, and markets, and it is becoming more and more important. With the maturity of 4G networks, live broadcasting has caught…

“Be the first one in your category. If you can’t, create a new category and be the first.” My professor Nader Ashway from NYU repeated this three times on the first class we met. He shared some cases with us as examples, and Dropbox was the one I was interested…

The mobile commerce phenomenon has spawn a new digital ecosystem. More consumers are opting to consume media on their phones and tablets than ever before. Research shows that American consumers spend an average of 3 hours and 15 minutes a day on phones. 90% of the time on mobiles is…

“Which music streaming app are you sticking with?”, “Are you familiar with Pandora?” I asked a few of my friends before I started to write this blog. One of my friends Alice questioned me, “Pandora? The jewelry brand? Are they running a music app?” Pandora, the clear incumbent leader in…